“This book is perfect for not only business students but anyone, like myself, interested in a new resource to help guide their business successfully into the future.”
— Natalie Cilurzo, Co-Owner, Russian River Brewing Company
Leaders need new strategic thinking to transform their followers, organizations, and industries in the wake of societal shocks (like COVID-19) that require re-balancing traditional and innovative approaches. Mini-cases and end-of-chapter exercises help readers to craft their own strategic plans. Suitable for undergraduate and MBA students and practitioners. Published in May 2023, Business Strategy For a Better Normal presents cutting-edge concepts and frameworks vs. models from the 1980s-1990s. Uses examples and cases drawn from organizations coping during and post-COVID-19. Covers emerging areas of stakeholder approach to corporate governance and the changing nature of the workplace.